Strytllng

+++Impressions – Rock the Block by No.74 Party+++

Posted in Uncategorized by strytllng on May 19, 2010

Those of you following me on Twitter will already know that I went to the delayed Rock the Block Party at Torstrasse in Berlin. Lucky for us it was cancelled on Saturday and we were rewarded with loads of surprises on Sunday. No. 74 is a project store in Berlin Mitte by adidas that carries all the special collections and collaborations such as Y-3, Stella McCartney or the SLVR line. In addition to the big host, all neighboring stores opened their doors to Berlin’s after-hour crowd and invited them in. I was especially eager to get a look inside the highly hyped and therefore too scary for me to just drop by, SOTO store on Torstrasse. The store is brand new in town bringing the most missed labels in streetwear to Berlin such as Opening Ceremony. BTW: They got some VERY nice garments on the racks.

Approaching near the crowd of about 500 people standing on the street and sidewalk, I got a bit scared off since everybody seemed to have spent a fortune on looking their coolest – it was the cream of Mittecrowd. (Berlin people will know what I’m talking about) But getting closer, I was quickly absorbed by its positivity. From the music to the ice cream wagon, from the popcorn and beverage stand to the BBQ and even the USLU Airlines manicure drive-thru, everything had been organized in such lovely details and if things weren’t for free, they had at least very reasonable prizes. My highlight that day was probably the not totally unannounced but yet low-key communicated gig by internationally famed Berlin electro group, Modeselektor. I liked them before but rarely have I been this surpried by a group after a live performance. If they didn’t happen to be such talented musicians, they could have become comedians at least.

I must thank to whom ever this is due for the perfect Sunday afternoon. You guys even got the sun showing! The highlight was definately the pillow fight at the end of Modeselektor DJ-set. LURVE UR BLOCK!

Thank you SOTO, UNDPLUS, CIVILIST, FIRMAMENT, USLU AIRLINES, DAVID MALLON, PAULS BOUTIQUE, DJ NEIL ARMSTRONG, MODESELEKTOR, DIRK BONN, WILLEM & PAUL, SIBYLLE, COOKIE and ……………..YOU INSANE PEOPLE OF BERLIN!

(cited from No.74’s site)

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2 Responses

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  1. Victoria said, on May 21, 2010 at 12:32 pm

    I’m with you – this party was great! Nice description and pics; keep up the good work, m dear!


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