Strytllng

New Love in Fashiontown: RIKA

Posted in Uncategorized by strytllng on May 27, 2010

There are moments in our lives that will change anything and looking back we are under the impression that we knew exactly what we were doing, when being asked how we managed to get the job we always wanted, dated the hottest (wo)man there was to date or how we influenced somebody’s life to the better, we are sure to tell a confident story of well prepared steps and skills. But the truth is, a moment that life-changing is barely ever noticed until the effects of it can be seen as rock-solid results.

When Swedish born stylist-turned-designer Ulrika Lundgren started her fashion label Rika in 2005 she was probably one of the few who knew exactly what she was doing. After a successful career in fashion and interior styling for prestigious magazines such as Casa Vogue and Elle Decoration, Lundgren put her creative drive and her experience in the fashion world to a good start. As for her love of details Lundgren credits her Grandmother who showed her that the round-off to a harmonious outfit lies in the small things. The designer’s choice to use handcrafted chemical free leather and canvas is an additional bonus showing her understanding to a modern’s girl wardrobe that will include strong pieces as well as romantic items and won’t miss a vast selection of timeless vintage pieces.

WHAT HAPPENS IN PARIS STAYS IN PARIS – A/W 2010

Rika’s upcoming Autumn/Winter collection 2010 was inspired by modern icons and French it girls du jour like the always natural beauties Vanessa Paradis and Clémence Poésy. Notebookprints, soft colors and nude tones are giving this collection its je ne sais quoi but besides the playful and mysterious charm of French Bohème, the signature pieces must be the stars and lips accessorized leather goods. Every woman on Planet Fashion says she would love to get a hands on the 2.55 from Chanel but one look at the rosé colored suede Liv Bag and the hearts of young girls and women alike will be handed over into the arms of passionate up-and-coming designer Ulrika Lundgren who understands the core of feminine need for dressing.

We might age but we will never lose our need for playful and eye-catching details uplifting our walk as we manage every moment of our so-called life – but it’s a hell lot of easier being confident when you feel good in the clothes that you are in.

RIKA – FASHIONAPPROVED BY OPENING CEREMONY AND COLETTE

It doesn’t come as a surprise that Rika is highly in demand. A special collection is currently available at Opening Ceremony and RIKA MAGAZINE’s issue no.two has become a rare collector’s item, sold out even at Colette or what I like to call it: Fashionmecca.

If you want to know how your Strytllr heard about this amazing fashion treasure, then you must not have read my past articles carefully. The reminder is here.

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2 Responses

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  1. Mary Martina said, on May 30, 2010 at 1:50 pm

    I love these looks, wearable but pretty and cool. I’ll def be checking out RIKA!


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