Strytllng

In LOVE with LOVE ::: The Kooples

Posted in Editorial, Fashion, Lookbook by strytllng on May 12, 2011

This is how you do a corporate blog right. Choose a relevant topic and stick to it in order to create your identity. French fashionhouse, The Kooples, came out with their own blog a while ago and I L O V E it. No, literally…whether these two are a couple or not, but I am fascinated seeing new “episodes” of their lives while they subtly present The Kooples’ designs. The blog is like a reality editorial that never ends and is ever-expanding. They love, they fight and they remind me a lot of the destructive love only Kate & Pete had. Have you ever seen a better lookbook? Those other giants better take notes in image builiding. Ladies and Gentlemen: The Kooples blog.

All Images via The Kooples blog.

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..:: INFLUENCERS ::..

Posted in Words of Wisdom by strytllng on November 17, 2010

INFLUENCERS – a short documentary that explores the role of trendsetters and how a trend spreads. Focusing on creative scenes the message is authenticity, honest devotion and never to forget your social engagement and to offer mentorship to young talents.

 

Quote from the webdoc:

A tipping point is the biography of an idea and the idea is very simple. Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

On brand establishment and the usage of influencers:

You can’t fake it – you can’t create like this movement overnight. It’s not about one individual or a brand paying money to one single person…It’s about brands really embracing a culture and a scene and empowering it and creating a true partnership.

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