Excuse Me, While I Kiss The Sky

Posted in Lookbook by strytllng on November 10, 2010

Lookbook ::: RIKA Fall/Winter 2011

Ulrika Lundgren has yet done it again with her label RIKA: an entire collection that I would wear every single design from. The early 70s inspired looks are paired with the feel of modern basic and materials to comfort our winter-stressed skin. The colors are soft rosé infused beiges to soften the winter classic – black. Without further words: Voilà, le lookbook to click through.

Can  I say: Christmas wishlist?!!!!

New Love in Fashiontown: RIKA

Posted in Uncategorized by strytllng on May 27, 2010

There are moments in our lives that will change anything and looking back we are under the impression that we knew exactly what we were doing, when being asked how we managed to get the job we always wanted, dated the hottest (wo)man there was to date or how we influenced somebody’s life to the better, we are sure to tell a confident story of well prepared steps and skills. But the truth is, a moment that life-changing is barely ever noticed until the effects of it can be seen as rock-solid results.

When Swedish born stylist-turned-designer Ulrika Lundgren started her fashion label Rika in 2005 she was probably one of the few who knew exactly what she was doing. After a successful career in fashion and interior styling for prestigious magazines such as Casa Vogue and Elle Decoration, Lundgren put her creative drive and her experience in the fashion world to a good start. As for her love of details Lundgren credits her Grandmother who showed her that the round-off to a harmonious outfit lies in the small things. The designer’s choice to use handcrafted chemical free leather and canvas is an additional bonus showing her understanding to a modern’s girl wardrobe that will include strong pieces as well as romantic items and won’t miss a vast selection of timeless vintage pieces.


Rika’s upcoming Autumn/Winter collection 2010 was inspired by modern icons and French it girls du jour like the always natural beauties Vanessa Paradis and Clémence Poésy. Notebookprints, soft colors and nude tones are giving this collection its je ne sais quoi but besides the playful and mysterious charm of French Bohème, the signature pieces must be the stars and lips accessorized leather goods. Every woman on Planet Fashion says she would love to get a hands on the 2.55 from Chanel but one look at the rosé colored suede Liv Bag and the hearts of young girls and women alike will be handed over into the arms of passionate up-and-coming designer Ulrika Lundgren who understands the core of feminine need for dressing.

We might age but we will never lose our need for playful and eye-catching details uplifting our walk as we manage every moment of our so-called life – but it’s a hell lot of easier being confident when you feel good in the clothes that you are in.


It doesn’t come as a surprise that Rika is highly in demand. A special collection is currently available at Opening Ceremony and RIKA MAGAZINE’s issue no.two has become a rare collector’s item, sold out even at Colette or what I like to call it: Fashionmecca.

If you want to know how your Strytllr heard about this amazing fashion treasure, then you must not have read my past articles carefully. The reminder is here.

Review ::: Berlin Press Days 2010

Posted in Uncategorized by strytllng on April 19, 2010

Dear readers,

don’t be scared for I won’t be writing much. I think the photos speak for themselves. Photos below were taken at the showrooms for labels represented by Prag PR, Agentur V and Arne Eberle. The labels ranged from high-end and well established to newcomers which was shown in their choice of presentation but what they all had in common: they tasted like BERLIN.

**Stylist turned designer RIKA**

More on my favorite new discovery later. I need to dedicate a whole entry to this new label that awoke my enthusiasm.

++Modern knights with mesh from lala Berlin++

++Newcomer accessories label ‘dauphin’++

The presentation took place in the biggest suite of Berlin’s Ritz-Carlton Hotel. And let me tell you that much – amazing view, amazing location and over the top superb catering. I didn’t want to spare you the impressions.

++Acne Women’s & Men’s A/W 2010/2011++

Both collections are inspired by aviatrix Amelia Earhart. The 1920′ tomboy female pioneer’s spirit can be found in a feminine-masculine balance of rough materials and shapes vs. soft suede or silk and free-flowing shapes.

For a more detailed review on the collection please click here.

A very young label from Berlin that always surprises me. This time with lively colors for the darker seasons and a shoe collaboration with Onitsuka Tiger. LOVE. Amore. Liebe.


Smart cuts in harmony with a variation of modest coloring. The item on the first picture is a bag! I had to think about the jumper on my way home when I saw the bunny paste-ups in Linienstrasse. BERLIN, I LOVE YOU!!!

A big thank you to all agencies for their invitations. See you at the next Berlin Press Days!
Your Strytllr

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